The Story Factor

inspiration, influence and persuasion through the art of storytelling

By Annette Simmons

The Story FactorIn brief:
What’s your story? Who are you? Where do you come from? What do you want? When you seek to influence others you face these questions and more.

Whether you’re proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell – tell it well and you will create a shared experience with your listeners that can have profound and lasting results.

In this highly accessible and groundbreaking book, Annette Simmons reminds us that the oldest tool of influence is also the most powerful – through the words, gestures, tone, and rhythm of story you can captivate an audience of skeptical, resistant nay-sayers while constructing a believable picture for your ideas and goals.

In today’s hyper-competitive, techno-centric, and results-oriented environment it is easy to forget that all organizations are social systems and that work is personal-learning to tap into the personal element through story will enable you to solve problems, make decisions, and develop trust in ways you might never have thought possible.

Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t.

These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator. From “who I am” to “l-know-what- you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied in virtually any situation from making a sales call to launching a community service campaign.

Let The Story Factor be your inspiration for transforming your relationships with colleagues, bosses, employees, customers, and even adversaries, so that each story you are living right now – work, personal, and community – becomes the kind of success story you will enjoy telling for years to come.

Buy now on The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

You may also be interested in Annetts Simmons’s Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to